Türkiye's Togg is headliner at CES 2024: Report

ROME

Türkiye's electric car brand Togg is a headliner at CES 2024, a major consumer electronics and IT fair being held in the US city of Las Vegas, a report said Tuesday.

Il Messaggero, one of Italy's prominent newspapers, highlighted that two automotive entrepreneurs from Türkiye and Vietnam came to the forefront at event.

The newspaper's story, titled "The automobile of another world," said Türkiye is not out of the game at all, as its location as a meeting point between two continents has already made it an excellent manufacturing hub for some time.

A teaser of Togg's new sedan model was shared on X recently and is expected to be introduced at CES.

Stellantis, Ford, Hyundai, Renault, Toyota and Volkswagen are just some of the many players operating in Anatolia, either alone or with local partners, the report said.

As a result, more than 1.5 million vehicles were produced in Türkiye in 2023, it noted, adding this is more than twice as many as in Italy and more than in the UK.

Türkiye is on the borders of the top 10 in the classification of producer countries, it added.

The article pointed out that Italy is no longer among the top 20.

This was clearly not enough for Turkish President Recep Tayyip Erdogan, who focused on the project of creating an entirely Turkish company, it said.

"So in 2018, he convinced some of the country's most important industrial and financial groups to give life to a joint venture to produce vehicles," it said.

In less than four years, Türkiye’s Automobile Joint Venture Group (Togg) presented its first model, the impressive SUV T10x, it noted.

The article said that Turkish drivers are finally proud to drive a domestic car with the Togg and that "production capacity will be increased to 200,000 as soon as possible to meet export demand, and the number of Toggs circulating in Europe will exceed one million by 2030."

Türkiye’s Automobile Joint Venture Group introduced the country's first electric vehicle prototype in December 2019.

The article also noted that President Erdogan personally presented the Togg to some leaders, including Azerbaijani President Ilham Aliyev, Hungarian Prime Minister Viktor Orban, Saudi Arabia's Crown Prince Mohammed bin Salman, United Arab Emirates President Mohammed bin Zayed Al Nahyan and Kazakh President Kassym-Jomart Tokayev.

*Writing and contributions by Gokhan Ergocun from Istanbul