Real Madrid regained most valuable football brand title

ANKARA

Real Madrid have retaken the lead as the most valuable football brand in the world, according to Brand Finance, an independent brand valuation consultancy.

With a brand value of $1.846 billion, leader Real Madrid was followed by Manchester United ($1.651 billion), Barcelona ($1.563 billion), Bayern Munich ($1.473 billion), Manchester City ($1.407 billion), and Liverpool ($1.336 billion).

Brand Finance underlined the concentration of wealth in these six "super clubs" which it said held 40% of the overall brand value of the Top 50.

Real Madrid last held the most valuable brand title in 2010.

The club’s brand value has grown 27% since last year, after winning a fourth UEFA Champions League in five years in 2018.

No Turkish club has yet made it to Top 50.