E-commerce meeting in Turkiye generates $1.5B trade volume

ISTANBUL

The World E-commerce Forum's (Worldef) event, in the Turkish Mediterranean resort city of Antalya this week, hosted more than 25,000 business-to-business meetings which are expected to generate a trading volume of 1.5 billion.

Bringing 1,500 participants from 35 countries together, the three-day e-commerce meeting was attended by foreign and domestic sector actors whose total share is around $150 billion in the global market.

The event which started March 29 was joined by companies from many sectors related to e-commerce, including delivery, digital marketing, technology, market places and service providers.

More than 50 Turkish and foreign sector professionals gave speeches at sessions during the event, on topics such as entrepreneurship, new trends in retail trade, global market places and metaverse.

The metaverse session was chaired by a famous Turkish showman Okan Bayulgen.

Omer Nart, the head of Worldef, said the coronavirus pandemic created new opportunities for the e-commerce sector and the event was organized to benefit from the opportunities.

Nart said the first global meeting of the Worldef will be organized in the UK this year with 300 companies and 1,000 participants.

Beginning Oct. 25, the two-day event will enable Turkish companies to meet British and European players.

The UK's e-commerce market has a volume of £700 billion ($916.7 billion), he said. "We aim to raise Turkish e-commerce firms' share from this market."

The next meeting in Antalya in 2023 is expected to have 5,000 participants.