Adidas feeling the heat from global boycott campaign
✖️ Adidas is facing intense international boycott calls after featuring a former Israeli soldier in an advertisement campaign, sparking fury as more than 5,000 people have lost limbs in Gaza due to Israeli military actions
✖️ The financial stakes are high: Adidas has 3,722 stores worldwide, and 3,378 of them are located in the 139 countries that voted against Israel at the UN
✖️ Ultimately, 90.8% of the brand’s global retail network is located in nations that oppose Israel’s actions at the UN
